Plays
Start from a play.
Every play, from a new page to a read-only check.
Build · 3 plays
Make a page or a section from a sentence.
- New page A new page for a segment, campaign or use case, in one of your site's page types.
Before
No page for this yet.
After
A new page, in one of your page types.
- New section Add a section to an existing page: logos, a comparison, an FAQ.
Before
The page as it stands.
After
The same page, plus the section.
- Page from a design Draft a page from a Figma frame using blocks this site already has.
Before
A Figma frame and no page for it yet.
After
A draft page of the blocks that matched. Nothing is published.
Improve · 4 plays
Rework a page that is already live.
- Optimize a page Rework copy, layout or calls to action on a page that underperforms.
Before
A page that underperforms.
After
Copy, layout and the call to action, reworked.
- Refresh content Update stale numbers, screenshots and claims across pages.
Before
Numbers and claims that have gone stale.
After
The same pages, brought up to date.
- Shorten copy Tighten a headline or paragraph to the length you name.
Before
The line at full length.
After
The same line, cut to the length you name.
- Reorder sections Reorder the sections on a page from a screenshot.
Before
The page in its current section order.
After
The same sections, in the order from the screenshot.
Inspect · 2 plays
Read the site and report. Nothing is edited.
- Site health check Titles, search descriptions, headings, links, image alt text and length, across your pages. Read-only.
- You Run a health check across the site.
- Ask Titles, descriptions, headings, links, alt text and length.
- Ask A findings report. Nothing is edited.
- Investigate a change See what moved for a page or a search query, from your synced analytics and search numbers. Read-only.
- You What changed on this page?
- Ask Looking at synced analytics and search numbers.
- Ask A report of what moved. Nothing is edited.